©Xinyuan(Caesar) Li

Tickets to Unrevealed World, 2021
Designed by Xinyuan Li

Digital Ethnography Research Center (DERC) is the best-known and world’s leading research centre for digital ethnography. It is locate at and facilitated by RMIT University in Melbourne. This brief suggests to choose a unique way of telling the DERC story, promoting their research activities, or engaging with the broader community or internal stakeholders. According to my investigation, “Digital ethnography” appears to be a vague and elusive concept that does not achieve a wide spread. Therefore, this campaign aims to increase awareness and recognition by linking “Digital ethnography” to a simpler concept “tickets to the unrevealed world”.