(5)
Season Type Calendar, 2023
Type Design/ Calendar Design
Project in collaboration with:
Haocheng Zhang, Ruiying Zeng
Photography: Haocheng Zhang
Printing: Jiayu Cheng, Shuai Shao
Season Type Calendar is inspired by the 24 Chinese solar terms. Through the exploration of “one scene, one window’, the calendar unravels unique narratives throughout. Through gradient, experimental, and playful type designs, the calendar delves deep into the potential of fonts in visual communication. Through this project, we challenge the constraints of traditional font design, using gradient colors to evoke different feelings and emotional resonance to changing seasons. Type here serves as a medium to reflect the interaction and coexistence between humans and nature. Our intention is to shape a distinctive visual language that enables our audience to experience and understand the rich culture associated with Chinese solar terms through a brand-new perspective, while immersed with the beauty of seasonal transitions. Through this experimental exploration, we encourage the audience to reconsider the traditional presentation of solar terms and discover new possibilities in the fusion of Chinese traditional culture and modern visual expressions.
Season Type Calendar, 2023
Type Design/ Calendar Design
Project in collaboration with:
Haocheng Zhang, Ruiying Zeng
Photography: Haocheng Zhang
Printing: Jiayu Cheng, Shuai Shao
Season Type Calendar is inspired by the 24 Chinese solar terms. Through the exploration of “one scene, one window’, the calendar unravels unique narratives throughout. Through gradient, experimental, and playful type designs, the calendar delves deep into the potential of fonts in visual communication. Through this project, we challenge the constraints of traditional font design, using gradient colors to evoke different feelings and emotional resonance to changing seasons. Type here serves as a medium to reflect the interaction and coexistence between humans and nature. Our intention is to shape a distinctive visual language that enables our audience to experience and understand the rich culture associated with Chinese solar terms through a brand-new perspective, while immersed with the beauty of seasonal transitions. Through this experimental exploration, we encourage the audience to reconsider the traditional presentation of solar terms and discover new possibilities in the fusion of Chinese traditional culture and modern visual expressions.
