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AND THE WORD WAS GOD(神), 2024
Visual Identity Design/ Bilingual Design/ Poster Design
Designer: Xinyuan(Caesar) Li, Chin-Wen Hsu
Creative director: Xinyuan(Caesar) Li, Ben Yi-Yu Qin, Ming Liew
Art director: Xinyuan(Caesar) Li
Photographer: Chin-Wen Hsu
Writer: Ben Yi-Yu Qin
Motion Designer: Chin-Wen Hsu, Xinyuan(Caesar) Li
Speacial thanks to the support from Run Artist Run
Exhibited at Run Artist Run studio for Melbourne Design Week 2024, "And the Word was God(神)" explores the evolution and transformation of language through the lens of three Chinese Australian artists. The exhibition delves into how language connects the past, present and future, highlighting the vibrant exchange between different cultures in Australia. Audiences are invited to reflect on their own linguistic experiences, promoting dialogue and understanding.
The poster highlights the intercultural hybridity between Mandarin and Latin texts through the word "God" and its interpretations in English and Mandarin, each bearing unique cultural connotations. “God” is often understood as the creator and ruler of the universe, the supreme or ultimate reality, whereas in Chinese language and culture, “God(神)” is a generic term and doesn’t refer to a specific god or spirit. It can be understood as a Daoist immortal(神仙), a supernatural entity, or a divine being.
To capture such nuances, in the poster, the concept of “God” is expressed through three Chinese characters, including "神" (God), "佛" (Buddhism), and "道" (Taoism which signifies supreme power). By combining these characters, a new character is created to encapsulate the essence of these meanings, symbolising the intricate nature of intercultural translation. Using fluidity, blending, and repetition to symbolise how language can unify or divide, this innovative character invites viewers to appreciate the profound impact of communication on human connections.
Exhibition Project ︎
AND THE WORD WAS GOD(神), 2024
Visual Identity Design/ Bilingual Design/ Poster Design
Designer: Xinyuan(Caesar) Li, Chin-Wen Hsu
Creative director: Xinyuan(Caesar) Li, Ben Yi-Yu Qin, Ming Liew
Art director: Xinyuan(Caesar) Li
Photographer: Chin-Wen Hsu
Writer: Ben Yi-Yu Qin
Motion Designer: Chin-Wen Hsu, Xinyuan(Caesar) Li
Speacial thanks to the support from Run Artist Run
Exhibited at Run Artist Run studio for Melbourne Design Week 2024, "And the Word was God(神)" explores the evolution and transformation of language through the lens of three Chinese Australian artists. The exhibition delves into how language connects the past, present and future, highlighting the vibrant exchange between different cultures in Australia. Audiences are invited to reflect on their own linguistic experiences, promoting dialogue and understanding.
The poster highlights the intercultural hybridity between Mandarin and Latin texts through the word "God" and its interpretations in English and Mandarin, each bearing unique cultural connotations. “God” is often understood as the creator and ruler of the universe, the supreme or ultimate reality, whereas in Chinese language and culture, “God(神)” is a generic term and doesn’t refer to a specific god or spirit. It can be understood as a Daoist immortal(神仙), a supernatural entity, or a divine being.
To capture such nuances, in the poster, the concept of “God” is expressed through three Chinese characters, including "神" (God), "佛" (Buddhism), and "道" (Taoism which signifies supreme power). By combining these characters, a new character is created to encapsulate the essence of these meanings, symbolising the intricate nature of intercultural translation. Using fluidity, blending, and repetition to symbolise how language can unify or divide, this innovative character invites viewers to appreciate the profound impact of communication on human connections.
Exhibition Project ︎
