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Season Type Calendar, 2024
Calendar Design

Project in collaboration with:
Haocheng Zhang, Ruiying Zeng
Photography: Haocheng Zhang
Printing: Shuai Shao, Jiayu Cheng

Season Type Calendar   is inspired by the 24 Chinese solar terms. Through the exploration of “one scene, one window’, the calendar unravels unique narratives throughout. Through gradient, experimental, and playful type designs, the calendar delves deep into the potential of fonts in visual communication. Through this project, we challenge the constraints of traditional font design, using gradient colors to evoke different feelings and emotional resonance to changing seasons.

这个作品的创作旨在以中国的二十四节气为灵感，通过视觉元素“窗户”的概念，一窗一景，以渐变、实验性和富有趣味性的字体设计深入挖掘字体在视觉传达中的潜力。我们挑战传统字体设计的限制，运用渐变效果来唤起四季更替的感觉和情感共鸣，以字体作为媒介来反映人与自然的互动。我们的目标是塑造一种独特的视觉语言，使观众以崭新的方式理解和体验中国节气的文化内涵，深切体验季节变迁的美妙之处。通过这一实验性的探索，我们鼓励观众重新审视传统节气的呈现方式，并在现代视觉传达中发现中国传统文化与当代融合的全新可能性。